Take Control of the Squirrel:
"How to Master the Mental Game of (ADHD) Business
So You Can Get Things Done, Make More Money, and
Feel Good About Your Business"

Look! Squirrel!

From: Marcia Hoeck and Jacqueline Sinfield
Date: September 18, 8:30 am

Did you see the movie "Up!" where Dug the dog
keeps getting distracted . . . by squirrels?

That's the story of our lives.

As creative business owners with lots of interests and the "benefit" of ADHD and dyslexia, we were always reaching for every idea, overwhelmed by choices, agonized by the desire to do it all perfectly, living a secret life as we tried to hide our shortcomings, going off in crazy directions, or . . . we were just plain stuck. Paralyzed. Bottomed out. Knowing something was "wrong" with the way we ran our businesses, but not knowing what it was, or how to fix it.

Working alone in our separate businesses, Jacqui in Montreal and Marcia in Toledo, we spent lots and lots of time being angry at ourselves for the mistakes we made.

As a nurse, even though she didn't know what the problem was at the time, and then an ADHD coach, after her diagnosis, Jacqui's dyslexia was a painful secret she tried hard to keep from others. After all, they might think she was stupid.

As the owner of a marketing firm and then a business coach, Marcia didn't know she had ADHD, but she knew her "quirks" were not always acceptable and sometimes made her look unprofessional or incompetent to her clients and staff.

We knew we weren't stupid, unprofessional, or incompetent. And it was awful to feel this way.

All of this affected our businesses, our profits, our relationships, and our lives.

If you have ADHD and your own business (or you’re and independent rep for a big company, and run your division or territory like your own business), you might be able to relate. You’ve probably had your fair share of secrets, quirks, and "squirrels" yourself!

When you're an ADHD entrepreneur, you can feel:

check overwhelmed,

check unable to focus or really do anything productive,

check stuck, dazed, and like you just can't move,

check anxious,

check crazily, frantically busy, and always working, yet have little to show for it,

check like you are really talented and good at what you do, but your income doesn't reflect it,

check tired of pulling all-nighters and having last-minute panics,

check like you have no time management gene,

check like nothing can keep you on track, and

check that procrastination is a way of life.

When you're running a business like this, it takes a toll on your self confidence and self-esteem. It can affect your relationships with customers and staff and keep your standard of living on a roller coaster. It's also exhausting!

We knew there had to be a better way!

On her own, long before she met Marcia, Jacqui used her nurse training and psychology degree to create methods to focus and keep herself on track, methods that helped her to be successful and live harmoniously with her dyslexia. Finding out how well they worked for her ADHD clients too, she incorporated these structures into her ADHD coaching practice.

At the same time, long before she met Jacqui, Marcia developed strategies to deal with her own quirky brain in the business environment - strategies that allowed her to be her best while helping her business to flourish. It wasn't until years later that she found out her "quirky brain" was an ADD brain.

When we met, and started realizing the overlap and synergies in the work we do and the knowledge we have, magic happened! We knew we had the keys to focus, overwhelm, and productivity for a select group of people - people with quirky brains like we have - people with quirky brains like you have - who are running businesses.

So we decided to share. To talk about what we knew, and what were doing.

For the past three years, we've been integrating the best of both of our systems and philosophies, practices and structures into our work with entrepreneurs with ADHD in the work we do together, Working with ADHD.

"Jacqueline gave me one tip that tripled my productivity. I was amazed by how easy it was and what a huge difference it made. Tasks that were hanging around for months were done. Projects were finally moving ahead and that meant more money flowed in. When I talk about my frustrations, Jacqui listens calmly and then gives me easy, simple steps I can do effortlessly. Thank you!!"
- Bonnie Hutchinson, Edmonton, Alberta

What is it you really want?

Your ADHD brain works differently than the brains of the non-ADHD population. Standard productivity tips don't work for you. You know this. We know this.

And the real reason you want to be productive, let's face it, is not because you just like to follow steps. Or because you want to set up systems. Systems and steps and orderliness, in themselves, don't do a dang thing for you - unless you're the kind of person who is hung up on those things, or you just like them for their own sake.

The real reason you want those things is because you know if you can get things done, you'll have more success in your business.

If you can set up some structure, you'll have more freedom in your business.

If you're more productive, you'll make more money in your business.


"Before I started to work with you, Marcia, I was feeling overwhelmed, spinning my wheels, disappointed in myself, and not getting anywhere, no matter what I tried to do. I feel much better, partly  because of your way of bringing clarity to all of it. I read a lot, and have layers of information, but being able to learn from you how to apply it in my situation has been very helpful.

The coaching with you changed my perspective. It feels good to see some light instead of overwhelming weight, and to appreciate and give myself credit for what I've done. I feel like I've benefited well beyond the investment that I made. My momentum is building and I'm excited about the present and future of my practice. It's all good." - Kathy

And success and freedom and more money will give you a lot more flexibility to make your business into what you really want it to be, and feel good about it. At least that's the way we've found it to work.

That's why we developed our 4-part training series,


"Take Control of the Squirrel:

How to Master the Mental Game of (ADHD) Business
So You Can Get Things Done, Make More Money,
and Feel Good About Your Business"

So join us, business coach Marcia Hoeck and ADHD coach Jacqueline Sinfield, as we walk you step-by-step through the exact solutions we teach our clients and use ourselves to feel accomplished and productive in our businesses every day.

What can you get out of this 4-week training course?

check A mind-set that sets you up for success in your business. So it's you in control, not the squirrel. Start off with a firm grasp of this piece, and you can slow the ADD roller coaster.

check Systems that work for you and your business (it's much easier than you think). We're going to walk you through the exact systems we use to keep on track, so you can be more productive - which will help you to be more successful.

check Structure designed for an ADHD business owner (even if you don't think you'll like the idea, you will soon love it). Your ADD brain thrives with structure, and it is structure that will give you the freedom you crave.

check Clear boundaries. Between your work life and your personal life, and with the relationships that affect your worklife. So you can move forward and get to work without messy things hanging on that often do for ADDers (you know what we mean).

check Habits and routines that give you peace of mind. So things happen regularly and almost on auto-pilot. So you don't have to reinvent the wheel all the time or drive the people around you crazy.

check A work/life balance. (What's that, you ask?) With balance, you'll be better able to understand why you started the business in the first place, and appreciate what you've done. This perspective is critical for an ADHD business owner.

When you have all this in place, you will start to trust in yourself more. That trust will give you the confidence that you'll be able to do the things you commit to.

You will have confidence:

check that you'll be productive every day,

check that you'll meet all your deadlines,

check that you can do fun things outside of work without feeling guilty,

check and, that you'll worry less and have less anxiety than you have ever had . . .
possibly since starting your business.


"I have always felt like no one understood me. Thanks to you guys I am starting to believe that there really are other people just like me, and that I don't have to just live with my differences (or try to hide them) but I can learn to harness them to do great things. I've had the diagnosis for thirty years (ADHD, combined type, age 7). This is the first time I've felt like I had actual help. Thanks!"
- Participant in our 2012 Anonymous Survey


"I didn't think something so simple would solve so many problems. I've been using the one notebook thing for a month or so now and must say that I find it remarkably comforting - partly because I no longer have anxiety about finding things, and partly because I've given myself permission to do something simple and be content with it. This is a case where less is definitely more. Thanks Marcia, for introducing me to this concept!" - Susanne


Ready to sign up? Here is EVERYTHING you get
with this program:

virtual training#1 Virtual Training Classes

Four 75-minute training classes, via telephone and webcast. Classes will be Mondays at 3:00 pm EST September 30, October 7, October 15, and October 28


transcripts#2 Recordings and Transcripts

Recordings and written transcripts of the classes. Don't worry if you miss a class. You can listen to the recording, read the transcript, and keep them forever.



checklists#3 Checklists

Check list of actions for each class so you know exactly what to take action on.



q and a#4 Bonus Q&A Session

A Bonus Q&A session on November 4 to ask us any questions you have about the content and how to apply it to your business


Two HUGE Reasons to Act Now

facebookBONUS #1
Private Facebook Group Forum

A private Facebook group just for members of this training series.

Having your own business can be lonely. Our private forum gives you an exclusive opportunity to network, ask questions, and share experiences with other ADD business owners. And then there's the value of accountability - it can be very hard to be productive when you don't have anyone to be accountable to. The two-way communication afforded by the forum (with us and with the other participants) will give you the motivation and stimulation you need to keep moving forward. We'll be in the forum answering questions and encouraging you - just for you and other members of this training program!


ticketBONUS #2
A Ticket to our LIVE event ($997 value)

A complimentary ticket to our LIVE event December 5 – 7!

Register for the virtual "Take Control of the Squirrel" training class series and receive a bonus ticket to spend three whole days with us for our "Focus, Control, and Balance" in-person, 3-day event December 5 - 7, 2013!

San Diego HarborRegister for the virtual “Take Control of the Squirrel” training class series and receive a bonus ticket to spend three whole days with us for our "Focus, Control, & Balance" in-person, 3-day retreat December 5-7, 2013!

Focus Control Balance Breakout


We’ll be gathering at an ADHD-friendly space in sunny San Diego, California! Details are still being firmed up for this intimate, business and mindset strengthening Focus Control Balance Breakoutexperience with a small circle of creative and interesting business people with ADHD and both of us, but one thing’s for sure, your ticket is on us! Event attendees will be paying $297 for these same tickets if they aren’t part of the training course, and we value the three days at three times that amount.

"Our workshop in Detroit was the BEST ever workshop – and I’ve been to a lot in my 26+ years in private practice! Thank you to Jacqueline Sinfield and Marcia Hoeck for their brilliance and incomparable hearts and personalities. With you guys, I always get twice the content and twice the value than I get anywhere else. I’m so absolutely thrilled with the quality, content, and immense value of this workshop!!!"

— Bernadette Hunter, Powerful Performance, Denver, CO, participant, May 2013 Focus, Control, & Balance

Focus Control Balance

The retreat is small and intimate, which means everyone will have a personal and individualized experience.

The downside is that we only have 20 spaces. When you register for the training series, you will be sent an email invitation to the live event. If you want to accept this bonus ticket, it’s important to reply ASAP so we can reserve your seat.

The Bottom Line

We have looked all over and have not found another program for business owners with ADHD that is this complete, or this deep. There is nothing comparable out there.

Q. When does the training program start?
A. The virtual training classes take place September 30, October 7, October 15, and October 28 at 3 pm EST.

Q. What happens if I am going on vacation during that time or can't make the live classes?
A. No problem, everything is being recorded. If you have questions you would like answered, you can post them on the Facebook group or email us directly.

Q. Do training calls really work?
A. Yes, they do! In addition to learning proven strategies from us, you get to connect with other smart, motivated people who are facing challenges similar to yours. Everything is geared towards your success. Great content that is designed specifically for ADHD business owners, accountability, community, and lots of ways to ask questions so you can personalize the information to your unique life and business, all ensure an atmosphere where you'll feel supported and make progress!

100% Satisfaction "I Love This Training" Guarantee

guaranteeWe're confident that you'll love this training. We also know that if you follow the steps and do the work, you will have a life-transforming experience.

And to back that up, if you are not completely satisfied after the first class, let us know and we'll refund 100% of your investment. No questions asked!

Soon after you sign up you will get a welcome note from us, an invitation to join the Facebook group and all the details of the live training calls.

yes!Yes, Jacqui and Marcia! I'm ready to "Take Control of the Squirrel" and master the mental game of (ADHD)business, so I can get things done, make more money, and feel good about my business!

I'll receive:

1. Four 75-minute training classes beginning the week of
September 30th, 2013

2. Recordings and transcripts of all training classes

3. Checklists of actions for all training classes

4. A bonus Q&A session

5. A private Facebook group forum

6. A complimentary bonus ticket to your LIVE "Focus,
Control, & Balance" event December 5 – 7 in San Diego, CA

And I know I'm protected by your 100% Satisfaction "I Love
This Training" Guarantee.





We can't wait to help you take control of your squirrel and create a business you are proud of!

marcia and jacqui


Marcia Hoeck and Jacqueline Sinfield
© 2013 Working with ADHD
P.O. Box 612
Grosse Ile, MI 48138
United States


© 2013 Working with ADHD| All Rights Reserved.